HORROCKS IBBOTSON 1954 Fishing Guide. A well written fishing guidebook by MORTIMER NORTON and issued by the Utica, NY fishing tackle company of HORROCKS IBBOTSON. 88 pages of excellent freshwater and saltwater fishing know-how. Illustrated throughout with photos from the early 1950s. This book was published 1954. The cover has a small "sun tan" where it laid in a window area with another piece of paper on the right side. Other than that cosmetic spot, the book is in very good condition. Secure binding, and clean pages. This is a nice collectible booklet from an old time rod, reel and tackle company which has been out of business for many years. Shipped Media Mail.